Today I have picked up a classic subject-oriented about web design, even allowing for this subjectivity, history is littered with epic. However, having all grateful, joyous on building the website and making a brand to higher through online id great. Web designing industry is always infancy, but it isn’t hard to compile failures. Generally, Failures in the website are measured using metrics like plummeting traffic, decrease in conversions from your site. Disasters in web design happen of course by humans to flaunt leaving the site, the redesign is a failure. While none of us is immune to failure everywhere we people learn through the mistakes that led us easy to avoid disasters on websites.
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Disaster#1 How Digg Dug His Own Grave by tried to do too much
This disaster talks about redesign failure of Digg Fanatic, the popular social bookmarking Website. This website was created in 2000. In 2010, Digg thought of redesigning his current website as it was the most highly-trafficked social bookmarking site. In that same period, social media started the rage on the internet. Facebook and Twitter started to grow on social media so Digg decided to redesign our website by making the share content with friends and to follow my social media. Digg redesigned his website by having one centralised link stock market where it redistributed voting power so the audience were influenced by what their friends had shared on their social media. During that period, the concept sounded noble and a logical approach to the target audience and make them engaged.
Source: https://www.inc.com/
However, Digg redesigned the website at the same time Facebook also started its major redesign at the more or less same time of Digg period. However, at that time Facebook also hit a huge backlash from its users and got many users to continue Facebook through social networking and started to hate Digg new social bookmarking redesign website.
Source: https://www.digg.com/
This was a big failure to Digg that huge change in business logic and new redesign was very buggy on launch and unable to get a good impression when it launched. There were no proper streamlined links on the website when posting the content. If Digg didn’t redesign his website it would have remained on its path and would have died slowly by dropping the traffic. Because of this redesigning, it failed to achieve its goal and faced quick death. In 2007 Digg may have seen complete success but after the entry of Facebook and Twitter his business went down.
Disaster #2 Yahoo Mail – Redesign Failure
This redesign failure is different from Digg redesign failure. Digg failure was limited because they were unable to continue to allow their service through a small group of users- but this case is different. On 2012 December and 2013 October Yahoo Mail website saw redesign to attract more audience.
Yahoo Mail’s first redesign was unimpeachable, however, the redesign which was done on 2013 October faced the complete disaster. Few people build a gossip that Yahoo Mail was redesigned on ego-boosting with G-Mail. The story behind the gossip was Yahoo appointed a new manager just before doing the changes on the First redesigning and then the redesign was an overriding with a new policy out with the old, and made the changes quickly using the manpower he had. They rebuild the website will all even improvements and this wasn’t the case with the 1St and 2nd redesign on Yahoo Mail.
After launching the website with new simply flushed features, they saw flicker integration on the website traffic and they found out the feedback from the current users that these new features didn’t like or need for the site. Yahoo launched their new site without testing internally and had lots of bugs (i.e) users were unable to login, mails were unable to load and missed key functionalities. After this incident, Yahoo understood that redesign numbers were not insignificant. The fact was there were only 25% loyal Yahoo staff were willing to use the mail with the new redesigning version they launched. Despite looking on Digg and Yahoo redesigning website failed because each tried to be what they are not on the industry. Yahoo Mail’s epic failure didn’t draw attention among the people from media they simply left articles about the unfortunate redesigns.
Disaster #3 Target.com Missed the Target by Redesigning
This redesigning effect was a little less when compared to Yahoo Mail and Digg. Target website was so popular brand such draws a big spotlight and brought a lot of traffic to the site. After redesigning the website, they forgot to be who they were among the users. The target website is an E-commerce site build on with minimalism whitespace with red circles which had a huge impact and made people love it for.
Source: https://www.practicalecommerce.com/Dont-Follow-Target-com-when-Redesigning-your-Ecommerce-Site
In 2011 they thought of redesigning the website and faced a big failure through redesigning. After the 2011 failure Target site gave a retry on changing the website and launched the site with new changes in 2013 and people started to love it back.
After seeing the positive approach from the audience, they came across the risk recipe for success. If the new redesigning made users to hate then their launch something even worse would have happened but blessed, they were. In 2011 redesign version had distinctive features along with glitches but loaded in good time. But the drawback was loaded more product images on the home page which looked cluttered and the traffic was poor. In 2013 the designer avoided the previous mistake and used a presumable version of Target among the audience.
After this consecutive redesigning Target was able to step into a path of gentle evolution among the industry. They came across all the bad publicity slowly after redesigning the site by 2013. They have been an online platform during that time and been lucky to cross the problem.
Conclusion: What can we take from their mistakes?
| Digg -Social Book Marking | Yahoo- E-Mail | Target- Online Store |
| Tried to redesign his website just like a Facebook clone but failed to accomplish it. Digg dug is own grave and dropped fast and it was quick death of the website. | Yahoo tried the same trick like Digg to make a clone like G-Mail but unfortunately, it becomes unsuccessful faced the failure. Learned the lesson if it isn’t broken don’t try to fix it. | Luckily redesigning helped them. Learned a lesson that not to chase on short term goals and benefits and make the changes gradually and look on the results and continue if it works. |
Redesigning is always a huge process which requires more research and good enough to beat the other brands. We at, TWO ARK BUSINESS SOLUTIONS the best website designing company is here to understand your need and queries and help you to hit the space and successfully grow your online business by standing out of the crowd.
