As a business owner, you must realise how important building a website is. Your online presence is one of the valuable tools to reach the audience and drive more loyal customers to your business. At a point in your business you have probably heard from your loyal audience or your clients “Maybe you need a website redesign?” and if you never heard it from anyone not bad but the day will come soon.
When do you need a website redesign? If your website is not generating qualified leads each month for your business. Website Redesign is not as simple as you think. It is not about changing the complete makeover of the website but also needs to look on small functional changes to help our user to experience better.
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6 CRUCIAL REASONS THAT INDICATES THE NEED FOR A WEBSITE REDESIGN.
1) When the website is slow
The audience hates waiting for loading a website. They just want to access the details easily and instantly. If your website or any page on your site takes a too long time to load, your leads may land upon on your competitor’s website rather than yours. There are many reasons to make your website load slowly. It’s due to animations, extra codes or some large files. You can check your website loading speed by this link (https://tools.pingdom.com/). After figuring out the errors and rectifying and making your website load quickly for the audience.
2) When the responsiveness of the website is poor
Today people are started to live with multi-screen culture. So you need to make your website to satisfy this behaviour of your audience.Your website should be responsive so that the audience can access it any platform. If your website is not responsive to mobile or tablet, then you need to work on your website because now a day’s people are using the mobile device to access information.
3) No contact button
What if your audience wants to get in touch with you instantly? You should be readily available to help their queries. Your website should have a call-to-action (CTA) button on your website. If not, get in touch with us we help you to redesign your website with proper CTA.
4) When there is no proper update on third-party tools
Many websites use third-party tools to perform certain functions on their site but forget to update them. If the tool is not up to the modern standards audience feels difficult to use and eventually there are chances to leave your website. Determine whether the tools are working good and responding well in all platforms. Try to check for new versions are available and update them in your site.
5) When the site structure is not proper
The website should be properly optimised, so the spider bot doesn’t find it difficult to crawl your website. Perhaps the website structure is not built properly, and then you find it difficult to rank your website. Website redesigning helps to improve your website for more SEO friendly utilisation. If you work on coding, heading tags, Alt tags and Content Management system that gives you a great impact on SEO.
6) When maintenance becomes difficult
When you find it hard to update features at your site, it is time to redesign your website. If you don’t update your site with regular content, then the audience won’t have reason to visit your website. If your website needs to perform few complicated tasks to do for customers, try to simplify your back-end process so that it helps the user to stay a long time on your site for and we can reduce the bounce rate.
If your website doesn’t perform as it should, be this could be due to design or some factors which I listed above. If the customer finds your website to be messy, they will have a poor experience with you and quickly move to your competitors. If you make your website wisely to perform, the greater it will give the return in the long run. We at Two Ark Business Solutions help you redesign your website and help you to drive more valuable traffics and leads for your business. We are happy to help you to grow your business.
