Productive tools are an essential part of completing a successful website redesign for your business. Before redesigning your site, you must know regarding the Signals which indicate that your website requires redesign. You may that the redesigning task is simple and gives a facelift to the site- this is not the case. We TWO ARK BUSINESS SOLUTIONS the best web design company in Chennai is here solve an array of problems which you have on your site. Website redesign helps in translating your service to the audience and improves discovering rate in google search engine. Let me help you with the best 5 laws in a website redesign.
Table of Contents
Law #1 Build a Visual Sitemap
Site Mapping is the first law in the website redesign. A site map is a process of visually outlining your website’s structure with high navigation scheme on your site. In Website redesign sitemap relatively helps in the representative of a critical deliverable of information architecture. Before developing the site map for the site, you looking into three areas time, people and research. The key stakeholders you need for the site is using HTML or XML format. An HTML sitemap is an overview of a website which helps the user to know the pages and the information on the site. An XML site map is created especially for search engines for crawling the website and will never visible by the end-users. There is no need to create a different site map for each search engine, the XML site map is recognized by all. Let me tell you about the interesting fact about XML site map is that it will track how frequently a website is updated and it does not affect on the website’s ranking and help search engines in ranking websites accurately.
Law #2 Perform a Content Inventory
A content inventory is a complete checklist of all the content on your website. Your content need to be assessed and check exactly is on the site, where it is located and if it is up to the date. Each piece of content on the website typically carry its unique content ID, title, URL, heading tags, meta description and keywords. This process includes checking of all the images alt text, content and the documents which are attached on your site. Before going to redesign you should have an outline and your goal as well to accomplish on the redesigning process. A content inventory is important when you perform a redesign on the website. This help in providing an outline of all content contained on your website.
Law #3 Content Audit is Necessary
Once you completed the content inventory similar that content audit gives you information about each piece of content. Content audit talks about the quality of the content. I will guide you about the subject that you need in your content audit.
- Is the content is up to date on the site? Have a research on your industry and update the value providing information on your site.
- Check whether the content supports your business? Some websites just build to achieve visits within their portion of the website but at the core, audience requires value providing text which helps them to know about your business.
- Is there anything missing? Yes, Call To Action. Have a proper CTA and it should be clear but not overwhelming.
Law #4 Have an Eye on Google Analytics
Google Analytics is the best tool to collect and manage data with an accurate view of the audience to helps to customized your brand organization. With the help of Google Analytics, your data consolidation will reduce any friction and smoothly connect ant data sources around the world. This helps you make smarter decisions when redesigning the website. Analytics is a vast resource with more valuable custom reports and traffic data in detail. You can make your brand to reach to a wider audience by using analytics as well as experiment your new content and the channels.
Law #5 Define new goals
Targetting audience for your business evolve. Find out what is working on your current website and check for optimizing the website accordingly. Use a few plugins to be integrated into the popular CMS for your website. Some aspects of your website work good and other parts many look dull. Have a research on the website and decide what you want to keep and what could use adjustments.
So, when completing a website redesign, content planning tool, analytics tool, CMS helps brands to achieve the objectives. Redesigning a website can boost your conversions and sales through online. We at, TWO ARK BUSINESS SOLUTIONS the best website designing company in Chennai is here to rebuild or build a new website according to the trend. Our developers will make complete research knowing what your competitors are doing and help you build the site that surprise and delight your audience.
