Linking is a major ranking factor that google discovers each essential link as a valuable vote for your article. Link building works with the concept of gaining more audience to your site and gain more ranks in search engine result pages.
Most importantly those links should be
- valuable
- relevant
- natural
- high quality.
So in this article, we, Two Ark Busines Solutions, The Best web designing company in Chennai are going to display every bit of link building that works on gaining more leads, traffic, and rankings in search engines.
Table of Contents
What is link building?
Link building is the process of increasing the search engine ranking by creating ” Hyperlinks or backlinks “. The process of link building includes content marketing, broken link building, email marketing, tool creating, etc.
Why link building is important?
We all know that Google had introduced a page ranking algorithm – ( the new way of ranking the web pages ) which means, The process of ranking by google includes not only content but also quality links that you have hyperlinked in your content!
With that note, you may have wondered about the following questions –
- What is the high-quality link?
- What are the determinants of high-quality links?
What is the high-quality link?
Having the links hyperlinked in your content is not enough. But also The quality of the links matters too! What determines the link is high quality or low quality?
Here we go! The determinants of high-quality link :
Page authority
The links that you are adding to your page must be non-proxy. It is essential to check page authority as a matter of fact that it is an important ranking factor.
So how do you know that the link you have is not a proxy? – You can use the ahrefs tool of URL rating.
Site authority
Site authority or domain authority is very much important as page authority.
The domain that you going to link to must not mess up again and that’s why here comes ahrefs again. Run into sites domain rating again to check for its performance.
Relevant site
Backlinks are always kind of complicated, as they go through various steps to hit the ratings in google. Like site authority, page authority, and much more.
And one of which is relevancy. Say you are writing content for fitness and your link must relate to your topic like diet, gym equipment.
We must match The understanding of google to get things matched up. You see the google ranks according to these properties and that’s why we must care a little and it will be all worthy in the end.
Positioning of link in the content
If you are writing content based on link building and you are linking” link building strategies “in this text that matters. In both relevancy and positioning.
But adding the actual link is not related to words or sentences is quite a mistake. And this mistake will lead to depriving the value of the quality links.
Anchor linked text
Anchor text is a clickable word or text. That presents in both contents of web pages and code.
adding the link to a relevant text is completely different from adding the link in keywords. In which both steps are very much important in ranking criteria.
I always recommend placing the link to an anchor text that must be relevant in the primary option but secondly the utilization of keywords when suited.
For Example – Google crawls and identifies someone who has added the link about backlinking and this content also must relate to backlinking.
Editorial link
Editorial links – are nothing but If someone links to you on their content and that is said editorial link.
The opposite of editorial links is unnatural links – which means you are linking your site to another site that is also created by you. And creating the unnatural site is a violation!
Guest post links
Guest blog means someone who writes for another website. Guest blog links or guest post links are writing a blog in exchange for links.
But we know, In some ways, guest blogging is complicated, and that’s why we have an idea for you! You can write some of the popular contents of some others in your way and post it in an even better version. And I think that would get you higher ranks in search engine result pages.
Associated content with links.
If you are backlinking, make sure the sentence around the link to get related to and link you are going to add. And that adds up to the point of relevancy in linking. And that is one of the ranking factors too.
I hope this information on backlinking would help you a bit with link-building insights. And Contact Us Today! For more Digital Marketing Services.
