What is marketing automation? and useful marketing automation tips for 2021

Marketing automation is a well-defined software platform that works on various online channels and automates valuable repetitive tasks. It actually decreases so much manual work and increases the rate of interest in maximum a efficient way.

With that note, today, we are going to cover the basics and, working tips of marketing automation, and the disadvantages of marketing automation. 

So with no delay, let us dive into the topic.

What is marketing automation?

It is software automation to track marketing activities.  And it is used to nurture more leads and get through the sales funnel.  marketing automation takes over some valuable activities including social media postings, managing campaigns, email marketing, personalization, and so on.

Fact – 59% of companies are using Marketing automation exclusively to achieve huge returns.

Use free marketing automation tools like HubSpot, calendly for the organized automation process. The automation software helps with segmentation, cross-selling, ROI measurement, email marketing, landing pages, and social media marketing.

Let us list out some essential marketing automation tips to achieve business growth.

Marketing automation tips:

Build marketing automation strategy

Framing an automation marketing strategy helps you automate different marketing tasks. The strategy involves finding the best possibilities for increasing engagement rate and ROI. And deciding which tools to use, segmentation of email list, content quality creation, analytics, and so on.

Create quality content

There are some essential points to be remembered in marketing automation content strategy :

• Automate content marketing strategy involves the creation of unique and original content.
• Start an email dripping campaign. It sends automatic emails to your subscribers.
• Alert your audience and subscribers for providing new offers and new contents
• The more original the content the more leads is going to generate.

Segmentation

Segmentation of email lists is one of the best practices of marketing automation. Start Segmenting based on job, application, and relevant field of services, and so on. And then the relevant content to those prospects accordingly. By segmenting your email list you can prevent the mistake of sending irrelevant emails to your prospects. So doing it properly may help you grow more email lists.

Lead scoring

• The HubSpot tool helps you evaluate and calculate every prospect’s engagement signals and suggest the timings to contact a particular prospect for sales.
• The tool also provides the predicted period of prospects interested. And a good time to make sales. The lead scoring is based on the number of specific page views, engaging rate of emails, and so on.
• The other feature of the HubSpot tool is the management of email sales. The tool lets you set an alarm to distribute emails to particular prospects to take on sales.

Track metrics

Tracking your metrics is a basic and more valuable step in every marketing. In marketing automation, you have to make sure to increase your audience and ROI and not to decrease. For that purpose you have to pursue regular evaluation, data analysis, and tracking, so, Utilize the UTM code tracking system for data visibility, and for email, outreach utilizes HubSpot this helps you grow your email list. These tools will help you attain more visibility and more ROI.

What are the disadvantages of marketing automation?

It consists of both advantages and disadvantages, so let us check out some avoidable disadvantages and also preventable measures:

1. Not maintaining your Ideal customer profile – ICP can lead to reaching the wrong prospects or audience.
2. Not doing perfect personalization or overdoing the process of personalization may lead to decreased number of potential customers.
3. Over sending the emails to your customers may annoy them and they may unsubscribe you.

These are some values to keep in mind before starting one. The only reason for starting marketing automation is to build brand awareness and rate of interest. So we have to go through the streamline of this field to make sure that we actually require marketing automation or not. With that note, we, Two Ark business solutions, the best social marketing company in Chennai, hope that this article would provide you some marketing automation insights and ideas. If I left any of the valuable points, then please comment down below.

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