If you’re going to invest in digital marketing there’s always the question about SEO vs PPC. Always the decision depends upon how to invest your time and money including the difference between them. Are you struggling to find out the best method to invest? You’re in the right place. We TWOARK Business Solutions are here to help you with a teeny marketing budget to choose: SEO vs PPPC?
SEO and PPC both are an effective method of driving traffic to a website, but you may encounter difficult situations in generating traffic. Before using both the method you should know their strength and limitations so that you can apply them correctly under optimal conditions. Let’s start with organic traffic SEO.
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Best Time to use SEO
We all know that SEO is the most popular technique to generate organic traffic to our website. If you’ve been in business you know well that Time = Money, this technique aimed to propel the website of the major search engines. SEO depends on the niche you’re in and the toughness of your competition keywords that you are wishing to rank for. SEO always depends on the content, how well you optimize your content and website to generate traffic organically. Below are a few circumstances of using SEO when you wish to see highly beneficial for business.
SEO techniques over PPC? When Should I need to use it??
#1 When looking for consistent results
SEO is always having a long gestation period in providing traffic and won’t happen overnight results. Getting to the top of SERP will take a long time and you can stay on top for a long time with long term benefits. You can enjoy sustained traffic to your site every time once you get ranked.
#2 When you look for authority site
Authority sites can be established by sustainable traffic to site with high domain value. We can generate a lot of traffic using the URL once it gets going. Eventually building sites high reputed content with proper keywords that you are willing to rank for. This process depends on proper SEO content planning.
#3 When you decided to increase your website value
Always build websites with responsiveness in all devices. Use keywords in both front end and backend end so when Google bots’ craws for ranking your site will be ranked for the niche keyword you used. Consistency of traffic depends on search engine ranking over a long period, link popularity, and page traffic.
Always remember that SEO isn’t about “Free Clicks” it is all about how you promote your content and time you are spending for optimization.
Now let’s jump into another side of the debate SEO vs PPC!
Best Time to use PPC
Pay-Per-Click marketing is a technique of advertising your product on SERP. Ads will be published to the user according to your bid to have your ads appear including the Keywords. We all know the bid’s values vary according to the user’s feed. Popular PPC ad platforms are Google Ads, Bing Ads, and Facebook ads with niche PPC systems. Below are a few circumstances of using PPC when you wish to see highly beneficial for business.
#1 When looking for immediate results
Now a day’s online advertisements are delivering instantaneous results. This is because when you are providing high bids your merit priority plays. This service can be used when you are launching a product, CPA marketing, and affiliate marketing because these involve high convention offers.
#2 When planning to increase traffic by paid technique
PPC is also like a social media site, which narrows your promotion with age range, gender, income, location of the people who will be able to view the ads. But this promotion is always a time-sensitive process in getting traffic to the site. When comparing with SEO it provides results with belated results but PPC delivers the traffic in a matter of a minute.
#3 When you need to dominate search results if you didn’t design your Website for SEO
SEO always requires niche rich content to inform search engine to keep your site on top of the SERP result page. When you are ready to put an ad, you must know that 50% of the traffic to the top 3 sponsored links with high biding value. PPC campaigns may be conceding the loss of all clicks to your competitors when they click your ad.
Conclusion for SEO vs PPC
Well, there are situations you might prefer any one of the marketing techniques, but you must know that it is all part of an online marketing strategy. I believe that SEO and PPC are important and complementary to each other according to the business you are running.
