Email marketing is one of the best ways to keep up your growth towards generating more quality leads for your business. As we say that it has the negative point too.

Your contact database in email lists degrades as time passes over.

So it is the business marketer’s responsibility to leverage the new number of contacts in your email list. Buying the email list is still an option left but it’s not what we want right? So you have to make sure you add up more email lists in your marketing, thus you can turn more leads. And I will show you how!

In This article, we, Two Ark Business Solutions, The Best Digital Marketing Company in Chennai. are going to help you with some interesting and working tips for growing email lists & Email marketing strategies that will level up your business.

Table of Contents

What is email marketing?

Email marketing is The process of distribution of information about your sales and services to the ( email list ) of your subscribers, either your visitors or your customers.

7 Easy ways to grow an email list

1. Personalize your email content

Your subscribers are going to receive your business updates, offers, and services. But those things should never be left only a form of information. Instead, you should try to narrate your email content as a form of entertaining, informative, valuable, unique, short, and more precise.

These are some essential factors that help you earn more subscribers and exposure to more audiences.

email marketing — picture courtesy: http://getsimpledata.com/

2. Referral strategy

Referral marketing is one of the marketing strategies that utilize recommendations to improve business.

how to imply a referral strategy?

Build friendly relationships with your customers.
Personalize the way of interactions. In that way, you can earn your audience’s support.
Make the referral job easy by adding up the benefits for your audience.

For growing an email list or any kind of marketing, a referral strategy can help you leverage your business.

3. Incorporate video

The engagement rate of the email content that you are going to distribute is only about 15% but this is not what you and your audience want right?

And that’s where the creative videos going to help you. Incorporating short videos or the video series into your email content is a very effective way of increasing the engagement rate up to 94%.

Most importantly, add your short videos into your business campaigns on various social media platforms. To increase your email list.

Adding those videos to your website and directing them to the signup forms is also a great way to grow an email list.

4. Giveaways and offers

The maximum chances of increasing ROI, conversions and engagement is proving offers and giveaways.

The statistics show that, With the help of valuable offers, About 85% of the engagement rate is achieved by marketers every single month.

The other way of increasing the email list is throwing the contest to attain a giveaway. This works incredibly well and also the other chances of your audiences sharing the contest with their friends.

5. Add email snippets in social media posts.

In the digital marketing field, a social media presence is mandatory.

The social media presence involves regular postings, engagements, proving valuable content, and so on.

Along with social engagement try to pursue adding email snippets to it. And this step gradually lets you grow your email list.

6. Personalize lead capture form

Lead capturing forms are the most important as well as crucial aspects in marketing. Large lead forms are going to get so much annoying for your audience. so try the following tips to create a perfect lead converting form in your web pages.

Include a compelling call to action button in your lead forms.
design of your lead forms, in a way that coverers only valuable detailed fields.
don’t try to incorporate forcing sentences to your visitors.

7. Perform A/B testing

In digital marketing, performing A/B testing plays a major role.

A/B testing helps you avoid marketing mistakes in the future by providing effective determinants and changes. This test effectively increases the conversions and ROI.

Hope you find this article useful.

Contact us today! For more Email marketing insights and strategies. The above-mentioned tips are the working tips to grow email lists, and these are not everything and there are many more essential tips too. If you have any better tips and tactics on growing email lists for your marketing, then let us know in the comment section.