Google Ads best practices – Building a successful google ad campaign takes a lot of pressure and hard work. Yes! there are a lot of factors to look for before designing your Google AdWords. So in this article, we, Two ark business solutions, The best social marketing company in Chennai, will address the best practices of google ads for 2021.
Let us dig into the list of 7 best google ad practices :
Table of Contents
1. Bidding strategy
There is a huge difference between a manual approach and an automated bidding strategy and it is the best Google Ads best practices. however, To hit the top position in search engine result pages you have to come up with the best bidding strategy that should be automated.
Automated bidding strategy explained by google:
- Predict- Predict the resourceful desired outcome
- Enhance- Enhanced cost per click enables automatic bidding adjustment
- Protect- Overpaying are protected during auction-based final bidding
- bid- after the automated process, the bidding is served.
The various smart automated bidding process is the best way to occupy the top best position within your budget. whereas the manual approach also has its benefits. your google ads specialist will take charge in the process of increasing ad response, adjustment of keywords, and phrasing.
picture courtesy: http://support.google.com/
2. Optimize the search for natural language
One of the best Google ad practices includes NLS – Natural language search is defined as the expression of everyday search terms aimed in google ads.
Google BERT also plays an important role in understanding the users’ intention to search when they use natural search language terms.
According to research, the Utilization of common long-tail keywords is more likely to have a low search volume. But the natural language search is more prepared in google ads to get convert.
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3. Add emotions to your ads
Evoking emotions in your advertisement is a Google Ads best practices. While framing your brand expression make sure you build the perfect words to turn visitors into leads.
The visitors reach out for the products and service providers who bring up the adjective phrases like “free”, “sign up offer”, “fastest solution”, “advantage”, “simple steps”, “easy to implement” and so on. Placing these words in your advertisement can easily implement the good impressions in your prospect’s mind.
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4. Use negative keywords in your ads
Setting a negative keyword match in your ads is the process of refining your customers and you deciding who are not likely to see your ads.
Refer universal negative keywords to your ad campaigns. And each negative keyword plays a different role depending on the place of implementation.
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5. Design a representing landing page
the landing page also plays a major role in google ads, Same as the interests of optimizing natural language search, negative keyword placement, and evoking emotional words. Your customers or visitors judge your business’s worth and credibility depending on your website looks.
Research shows that well-designed and mobile-optimized google ad landing pages are having more chances of converting leads.
When it comes to designing an optimal landing page give importance to the color contrasts, boldly labeled texts, and attractive content.
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6. Analyzing your ad results is one of the Google Ads best practices
Starting a Google ad campaign is worth it. But it becomes worthless when you don’t measure its performance. So, Connect your google ad to google analytics to track the performance of google ads.
It’s a good google ad practice to measure your campaign’s metrics, performance, and integrity. Because it gives you the idea of framing a better marketing strategy in the future.
The other way of tracking your google ad campaign across the web is( urchin traffic monitor )UTM. It works by adding code to your URL.
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7. Google ad strategy
Evaluating Google’s ad strategy is the best of all Google ad practices. It involves so many factors like capturing attention among the audience, showing your business worth to your visitors or customers, and offering the best services to your customers, and so on.
Prospects who visit your ad are more likely to make an order or do a purchase.
So it is upon you to building the well-optimized Google ad landing pages.
managing a google ad campaign and making it productive is most important than just starting a google ad campaign. So follow all the above practices and work along.
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These are some best google ad practices to check out for in 2021. If you find any important step that I have miss mentioning, then let me know in the comment section.
Contact us today! for google ad services and also all kinds of digital marketing services.
