Instagram marketing is everything! Here is the reason why!
Instagram is a global platform. in which 1 billion global active users every month. It is the only powerful marketing space, where a huge number of businesses are started executing day by day. Instagram lets you showcase, engage, promote, communicate, and much more.
So in this article, we, Two Ark Business Solutions, The Best Social Marketing Company in Chennai. Are here to share with you some interesting and workable Instagram insights and tactics to leverage your business profile to gain more quality customers to your business.
Lets shoot!
Table of Contents
1. Define your goal
framing Instagram strategy and goal settings plays a major role in the initiation of online business.
The only reason, Marketers seem to have a social presence in all the social media platforms including Instagram is to
- create brand awareness
- leveraging online presence
- generate more leads
- improvise the service and return.
2. Optimized your profile for Instagram marketing
The great first step is personalization. Start with an Instagram bio. Your profile is the first impression. So try to convey (who you are and what your business is all about ) in a very professional and classy way.
- Upload your brand logo in your profile picture. that should be 110 by 110 pixels.
- There are fields like website, name, username, call to action, category, contact pieces of information. Fill them wisely.
- The Instagram business account consists of a shop category where your products are viewed and shopped. Instagram shop tag your products in igtv, stories, and posts.
- Turn on the auto highlight to save your products to your highlights.
3. Give importance to visual content
The images, videos, reels are the visual medium of Instagram. So design each detail in a well-focused manner.
The important Instagram marketing fact is that the relevant content pictures are shared and liked most. So Incorporate some cool stuff like animation, eye-catchy filters, unique designs in reels, stories, and your posts.
Millions of creative content ideas are boring day by day. So go with a trend and enjoy creating social posts and reels.
here are some basic business-related Instagram posting ideas:
- Create a reel behind the scenes. Which includes the productive space, industry, the creative crew members working videos, and so on.
- Create a reel on before and after views of your work or designs.
- Skillful easy Video tutorials
- Create the Challenge content and upload it with hashtags.
4. Give importance to hashtags and captions
In Instagram marketing, the consistency of your brand voice, brand look, and brand medium are important. that does not mean you can avoid the captions and hashtags.
Instagram captions are limited to up to 2200 characters and hashtags up to 30. But The ideal length of characters for :
- Instagram advertisements: 125
- organic posts: 130 – 150
- the ideal number of hashtags: 5 – 9
the things to keep in mind while crafting your captions and hashtags:
- Captions can be entertaining, informative, relevant, fun, poetic, or even compelling form of terms. It is all relative to the way of conveying to your audience.
- Captions also play a major role in attracting people so use them wisely. So do hashtags.
- Hashtags must be relevant and should relate to your niche
- Don’t use forcing hashtags like #likethispost #followthispage
5. Follow the posting time for Instagram
consistency matters while building an Instagram presence.
So there are some periods based on analytics where people get more engaged in social media. By finding the optimal posting time the chances of increasing the resonating presence increase. And that’s why I have mentioned some analyzed perfect timing to post on Instagram to reach more visitors.Sunday : 8 am- 2pm
Monday:11am- 2pm
Tuesday: 10am- 7pm
Wednesday: 11am – 4pm
Thursday:10am – 7pm
Friday:9am – 2pm
Saturday: around 9am-11am
6. Engage
Engaging with your followers and your customers is fun. So, Never miss out on the chance of seeking connectivity. if you are struggling to gain connectivity with your follower, then I hope that these tips may help you:
- Take time and search for pages of the same niche as yours and follow, like any of their posts, and comment on them. This is a great way of increasing the engagement rate.
- Don’t ignore to reply to the comments and direct messages of your followers and clients.
- Then another great way of engaging is Going live and answering the queries of your customers.
- Perform a conference with professionals’ lives. To increase your brand awareness
- Add the story of your customer feedback and tag them. And add a highlight for your happy customers.
- If any of the pages tag you in a post, repost the post and add it to your story if you want.
7. Try to influencer marketing
Influencer marketing is the best form of marketing nowadays.
But ask yourself first. Do you actually need influencer marketing for your business?
So before jumping on to associate an influencer to your business check out the article based on important insights for influencer marketing
8. Custom Instagram ads
Promote your business on Instagram easily. Start with adding up all the essentials including location, interests, behavior, and demographics.
So take time to set a marketing goal, define your audience’s needs and work according to them.
We hope that this blog would inspire you to gain more insights into Instagram marketing and framing Instagram strategy for business And also Contact us today! For more Social marketing tips and tactics.
