When you are responsible for your company’s marketing or online presence you might have come across regarding redesign or revamp the website in your mind. Perhaps this thought comes in your mind when you have a new product or service you wish to promote, perhaps your audience needs desires have evolved or perhaps your brand has simply outgrown the current form. Whatever the reasons think about before you go diving in and that’s what we are going to cover today.
A website needs redesign is indeed a big decision and organization especially if you want to do it correctly. Revamping a website highly requires proper planning, research and little foresight data to make your next redesign a huge success and less stressful. If you put in the necessary effort and time to save yourself, time and money. You’ll be miles ahead of your competitors too because of your improper website design.
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Reason #1 Audience and Accessibility
There is an 80% chance that your website redesigning for your audience and give them a fresh look and feel of the new website. The new theme/design must not reduce the level of convenience for your audience. It’s also advisable that you practice accessibility that allows people with disabilities to be able to use the internet.
Reason#2 Content Management
Content is the main source that drives traffic for your website. Organize the content by removing any irrelevant information and adding the required information. Moreover, it is equally important to keep the content simple and readable along with providing valuable information for the audience.
Reason#3 Navigation
When you redesign your website by default even the navigation gets revamped for the framework. You should not disturb the navigation changes because it could cause a lot of confusion for users who have viewed/are still viewing your website. Furthermore, take into account how your site’s new design performance through your Mobile. The quality of your website new design must be equal when viewed in any devices. Check out this link for your Page speed insight before revamping.
https://developers.google.com/speed/pagespeed/insights/
Reason#4 Small competition/Inspiration
This shouldn’t be the reason to revamp your website. By looking on another website you may get some insights and ideas on what you are really wanted to add in your website a new design. Before starting your revamp have a mindset that how you could potentially do better.
Reason#5 Scalability
This work when your website is still functional after you redesign it. When you are expanding your website it must be convenient, progressive and user-friendly. Your website should retain to handle the progress better than its previous design. Also, have a note that speed and responsiveness should either increase or remain intact.
Reason#6 Timeline
Measure the timelines in which the website will be revamped and made a life for the users might lose interest or worse they might switch loyalties. If the website is taking too long may lead to a decrease of audience the quicker, the better. Always keep the loyalty intact, the users should be informed of how long the revamp will take and more importantly, the result should fascinate and highly commendable.
Reason#7 Budget/Resources
Keep an eye on your budget and resources when revamping your website. Keep in mind that your cost involved for revamping the site should involve all the sufficient resources rather than duplicating someone else resource. If you waste your resource and budget, then you need to repeat everything from the scratch.
Reason#8 Web Editing Capability
I add This reason, in the end, holds a lot of value above the rest when it comes to revamping your site. This factor totally depends upon your web editor to execute the changes. No matter how good your design plan for revamping but the impressiveness and magnitude skills of your web editor is required.
Final Thought
Revamping a website can undoubtedly boost your conversions and sales when you properly execute. Brainstorm the ideas on how to changes, Current trends in web traffic, Bounce rate, Time on page and conversion rates along with other metrics. Only then apply the revamp your website and make a new view that reaches your audience. Are you searching for a team to redesign your website not to worry we at TWO ARK Solution the best digital marketing company is here to help you and clear your quires. Schedule your time and chat with our staff for revamping your website.
