The Best Social Media Analytics Tools in 2021

Today we are gonna list out the Best Social Media Analytics Tools with their special features and pricing.

But why is this important? – as we all know, we cannot manually personalize every single step like monitoring, summarizing, analyzing, sometimes scheduling, tracking, and interacting. But with the help of analytical tools, we can achieve all this at once.

We already saw Social media analytics tools for WordPress in our previous blog. And now we have to take a step to understand how important is to do  Website optimization, Social media Optimization, report the social campaigns, and maintain the flow-through of competitors.

So here we go and dive into the list of best analytical tools.

1.Google Analytics

Google Analytics is the best analytical tool to track Social Campaigns, analyze social traffic, measure your Social ROI.

Price: Free. Premium – $150,000 per year

Special Feature :

1. Flow visualization
2. Track your audience
3. You can create analytical data
4. You can track your goals, user activities, and website conversions

2.Sprout social

Sprout Social is a social media cross-channel analytic tool. Which makes it fast run and user-friendly. Includes quick and customized analytical report presentation, quick comparing the performance of your social media platforms. It also carries more features that make it even more special.

Price: starts with $99/month

Features :

1. Track Facebook Impressions
2. Tally Twitter Click Links
3. Measure Instagram Followers
4. Linkedin engagement
5. Pinterest content performance
6. Gather essential social metrics
7. Track competitor activity
8. Displaying social insights

3.SEM Rush

SEM Rush is a visibility management tool. It includes the tools for searching, social marketing content research, keyword research, task management tool, and much more.

Price: Free. Pro version – starts from $119/month

Features :

1. SEO reporting – custom reports, competitor analysis, Data Visualization
2. Off-page SEO – Link Building, Backlink Monitoring.
3. Keyword Research – long-tail keywords, suggestions
4. Audience Insights
5. Track metrics

4.Buzzsumo

BuzzSumo is not just a social media analytical tool but also a social media engagement tool.

Price: Starts with $99/ month

Features :

1. Track the number of shares that your latest post received on social media platforms. – Use this data to improve your next post.
2. Monitor competitive content in your industry with keywords.
3.  Track Content Marketing Campaigns.
4. The software can understand the competitor’s publishing date, headings, performance, and keywords.

5.Co schedule

Co schedule is the best analytical tool that does its job and suggests the implementations like best day and time to post in all social media channels.

Price : $9/month

Features:

1. Engagement Analytics – Analyze the interaction that your posts and contents are receiving on all sorts of platforms.
2. Track Campaign Performance – Its tracks and reports the campaign performance over multiple social media platforms.
3. Social Media Performance – Reporting the performance of your social media channels, tracks engagement of specific posts with comments and shares of links across multiple channels.
4. Top 100 –  Tracks the Top 100 posts and analyzes them.

6.Zoho social

Zoho Social is a social media management platform. Helps scheduling posts and monitoring performances to track conversions and more.

Price: Free. Standard starts with $15/month.

Features :

1. Social media managing
2. Report analytics
3. Competitor and followers analytics.
4. Access management and reliability

7.Keyhole

Keyhole is an exemplary tool for hashtags. It has so many essential functions too.

Price:  Free

Features :

1. It generates hashtags that support your Keywords and account.
2. Keyhole also tracks URLs to the web.
3. Helps to track mentions in social media profiles, URLs, and keywords.
4. Instagram, Facebook, Twitter Analytics, Real-Time Data, PDF reports, and much more. And some of this comes under paid version too.
5. The paid version gives access to request Historical data of Twitter, Instagram posts, engagement, and so on.

8.Buffer

Buffer is more like a social media managing tool. It manages all social platforms, schedules your posts. It is also integrated with extensions for wordpress, RSS Reader, chrome, and so on.

Price: Free, and a free trial included. The paid version starts with $10/month.

Feature: Free. Pro – $15/month

1. Analytical activity and insights
2. Social media platforms management
3. It also supports Android and IOS
4. Customizable creating and scheduling the posts
5. Track the Profile sharings and engagements

I hope that this list of analytical tools may help you boost your social media performance. But we still wanna hear from you! Tell us any other powerful analytical tool that works even better. And if you are facing any other issues over increasing conversions, optimization strategies, and boosting traffic, we Two Ark Business Solutions, the Best web designing company in Chennai. Are here to solve all your marketing needs and help you with all of that. So Contact Us Today! For more Marketing Tips And Strategies.