Google shopping optimization, is a level of estimation of success in Google AdWords, To make sure you are running this to full potential, to increase your traffic and sales.
In that way in this article, I am going to take you through 6 essential checklists for Google campaign optimization for better performance.
Table of Contents
1.Optimize Product Feed
- Optimizing your product Feed is pretty much an important first step, in which Google takes all your product information to display.
- So make it easier for Google to understand everything about your products.
So let’s talk about few things worth paying attention for :
IMAGES
The most superior place to take care of. Yes! It should to optimized to attain the outcome you want. As it is the first aspect to grasp the attention of your audience. To optimize the images first and do A/B testing Regularly to track the performance.
PRODUCT TITLES
Always try to add the most important words in front, and better analyze them before. Because it has its importance too.
PRICE
Take a look at the Common Merchant Centre Errors. To enhance the quality of your products and to update your price up to date and check formatted.
2.Optimize Campaign Structure
First of all, you need to know that, you can do Different Bids for Different Products, in, either way, different products has different margins and different profitability. And that’s why you have to separate your products into several categories like brand, type, price, customer id, and so on.
Just select the “Edit” option, to separate your products into a specific group. And subdivide them in the manner that you would like to use.
After completing the process, you can bid. And Google Displays the “everything else” division. As you can bid differently on the same product and one another for other products.
3.Add Negative Keywords and Subdivide Those Keywords
WHAT IS A NEGATIVE KEYWORD?
Keywords that prevent displaying from particular keyword phrases. For example, advertisements, and products which is irrelevant from your product will never get displayed while using specific search terms.
HOW TO FIND THE PERFECT NEGATIVE KEYWORD?
Go to the keyword tab, select the search terms and add them as your negative keywords
- TWO CATEGORIES OF NEGATIVE KEYWORDS :
Universal Negative Keywords – complete block list of your campaigns. And never should trigger your products.
Ad Group Negative Keywords – Google set up not to show in specific search queries.
4.Compare and Analyse
If you are intending to know and compare how your products and others CPA, conversion rates, metrics are – then Go to > Top vs Others. And only available for ad groups.
The most important thing is to know how your winners and losers are doing. And this might helps you boost your sales and to reduce CPA.
After analyzing all these components, you should adjust your bids and find whether they are in your campaign or not, if not then create one. And simply start to subdivide your products into a category.
Tip – Bid high on winners and less on losers.
And products with no visits and no transactions are allowed to exclude.
5.Exclude The Unprofitable Products
- Make changes in your bid, and exclude the unprofitable products from your list.
- And track the product details, and check if the product is in stock and with a particular size and color, to decide to remove it from your list.
- Tools like Data Feed Watch will do this kind of process automatically.
6.Never Make Drastic Changes
- Even a small bid adjustment may cause a serious impact on your performance, so here is the tip – never increase or decrease more than 20% of your bid.
- If the product does not make more than 20% of revenue or traffic, then do an adjustment on that.
- Prioritize A/B Testing for tracking changes. And to do future changes on a smart day.
I hope that these tips may help you a bit, and if you are still struggling to kick start and reconnect to your audience or to start a campaign, then we, Two Ark Business Solutions, The Best web designing company in Chennai. Are here to help you with Driving ROI for your Ecommerce store. Contact Us Today! To booste sales and experience more traffic and revenue.
