Everyone is aware that the World Health Organization has declared this coronavirus as pandemic and asked every one of us to stay safe by locking us in our houses. This pandemic is affecting public health and also impacting economic growth. According to Google on the first week of February the search interest about COVID-19 increases by +260% globally and increased the traffics related to topics and the direct response regarding the pandemic. Now in this article let me share information about how this pandemic is taking action on your online advertisement.
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How Google and Facebook are reacting on pandemic attack
I think you all would come across this kind of message on your Facebook account. When the pandemic started Google and Facebook stopped removing any content that claims coronavirus because they didn’t encourage the people to get know the false rumours about the coronavirus and its symptoms. Facebook blocked the ads who running against by exploiting the situation od pandemic. Facebook introduced new policies after the corona attack by stating that ads copy should not claim about coronavirus.
Google Ads benchmark during this Pandemic
It’s always important for business people to stay on the top of the search engine result page even when the market and trend changes. People thought that this pandemic affects the paid search and changing the cost of clicks and impressions. If you are running an ad right now, check on your drop in traffic, clicks and impression on your Google Analytics and Google Ads accounts. In the mean, while Google has launched the Google core update algorithm to favour the users on the search engine result page.
After the update and during the pandemic many industries started to get more impressions and clicks on the SERP due to this pandemic outbreak. But industries like Travel & Tourism are still in trouble to get high CTR for their post.
Advertisement Changes
Advertisement is the key to build trust from your potential customers through proactive communication. Google has recommended to updated your business hours and description on Google My Business profile to let people know the current status of the business. Because the government announces the specific timing for each industry business hours. This communication will be an effective and efficient way of maintaining your relationship with your customers.
Fine-Tune your online strategy
This pandemic made a huge impact on the stock. Due to this COVID-19 shopping campaigns may not bring leads or foot traffic as you experienced on normal days. My recommendation during this pandemic either to lower the budget and pause the non-performing campaign. So that you can just focus on spending only traffic clicks on your website. In this stressful situation, the best thing as a marketer is to look forward and calm all your customers as best, we can have is a simple accurate message stating your condition.
Travel industry scenario
I would like to give a note for the travel industry that due to pandemic people are suffering from lack of money but still, people are interested in cheap flights right now. But you may think will people travel during this pandemic? I am giving this solution on long term strategy in future that the travel industry can make an experiencing a massive shift in their customer base.
End of this article
COVID-19 has unfortunately affected the health and wellbeing of all human beings in this world. As people are still being encouraging to wash hands and mask to prevent the spread of germs and maintain social distance when they go out. We need to still wait for a few more days for reallocation of ad spend towards more effective marketing so that you can be essential in your success. We at, TWO ARK BUSINESS SOLUTION putting people first and monitoring the situation and resources in the coming days and weeks.
