Table of Contents
1.What Is Website Optimization?
Website optimization is the process of using new strategies and tools to improve your website performance for increasing more traffic, revenues, and conversions.
There are two important aspects
- SEO – Helps to get a high rank in SERPs using specific keywords.
- On-page Optimization – The technique that ensures conversion of leads and the best user experience gained by providing desired actions on the webpage.
These two are not the end-all input you require, But there are many. among which these two may have more importance in optimization aspects.
An ideal website must go through the following disciplines to work properly like in all areas.
- Copywriting
- Analytics
- SEO
- UX \ UI designs
- Web development
- CRO.
2.Why is website Optimization important?
Here is a list of reasons, explaining why the optimization process is important.
- By optimizing, your visitors can find your website as a useful resource with the answers they search for by adding up essential and powerful keywords. because a well-optimized website can test all parts of your content and present it to your users, which increases your conversion rates.
- Optimization easily allows search engines to understand your webpage.
- It enables profitability by improving the CTR – Click Through Rate.
3.How Do I Optimize My Website?
There are some simple principles followed for optimizing your website which is effective and as well as a valuable process for you.
- Analysis – Take your time to collect all your user’s qualitative reviews through analytics and figure out the root causes of your poor performing areas and plan your moves accordingly.
- Prioritize – You might have a list of potential optimization steps, put them in a spreadsheet, and prioritize to implement the changes for your website.
- Test – A\B testing for your website must be your next step. and make sure that your changes must improve your websites’ performance.
- Review – Review data from the t and determine the optimization steps for winning the conversions.
- Optimize – Evaluate the test results from the steps you win and lose, as it gains conversion over time. so use both analytics to overcome the mistakes.
4.Essential Strategies
- Optimize for mobile Experience.
Fo the mobile usability test. like Google mobile-friendly test. and correct the issue by approaching certain screen displays for clear usability of web pages in terms of visibility. adjust the topics, images, and covers too.
- PageSpeed.
Page speed is an important factor in SEO and also increases Google rankings. which decides the visitor goes through your website or not. because no user is going to wait for your website to respond right?
There are many reasons for slow loading speed like unoptimized pages, uncompressed files, cache data and programming, and so on. some of them are solved by plugins but some need extra attention. It might take a small investment in hostings for high page speed. but it’s worth it.
- SEO.
It is an important factor to Optimize SEO to rank in Google. Learn more about SEO tricks and tips from our previous article.
- Optimize for user experience.
To enable a smooth user experience you must think about implementing UX review analysis and user recording sessions. Which will be more initiative and valuable raises the percentage of visitors or your website.
5.Best Tools
Here are some of the best tools to rank in Google.
- Google analytics
We had discussed a lot about google analytics in our previous blogs, that it provides the insights of your websites with tracking the performance.
- Visual website optimizer.
It’s another optimization software, which uses the A\B testing tool in different variations with adding up features of call to action button, images, copies, and so on, to analyze which feature fits your site better.
- Kissmetrics
Kissmetrics lets you understand the type of customers who values your content and products and analyze the type of visitors too. This will probably help you gain more conversion to your website.
- Optimizely
Optimizely helps you run tests of different attributes of your webpage. One after and another with real fast. which helps you to pinpoint the area of weakness in your website.
- A\B Testing tools.
This tool helps you run tests with your older version and new version to check it wins the optimization. If it does, you can keep the winning version of your website. By repeating these optimization tests you can easily achieve more traffics and conversions.
We hope that this article would help you to plan the optimization process. Before jumping into the procedure, consider the way you design ( Use SEO, CRO, and UX for improvements ), your ideal customers, search engines, and so on. Remember, The small changes in optimization could bring massive success to your webpage.
We, Two Ark Business Solutions, The Best web designing company in Chennai. are happy to help you assist with all your Optimization requirements and Business development strategies. we redefine your ideas and help you attract more prospects and customers. Contact us today! to maximize your leads and traffic.
