Table of Contents
What Does SEO Mean?
SEO is simply defined for the visibility of your website on search engine result pages (SERPs). web page optimization is an important step to get a higher rank in google.
How Does Web Page Optimization work?
SEO is the idea of accumulation and web page optimization strategies that we are playing here to make an intelligent website for both search engine robots and users.
To pursue a successful and effective SEO Strategy, you must learn optimization techniques. It is one of the best techniques to increase the number of visitors to your website and you can get higher rankings on search result pages.
We Two Ark Business Solutions, the Best Web Designing Company In Chennai. are here to help you with gaining more organic traffic and ranking in search engine result pages.
Let’s dive into the article to find out to learn the web page optimization techniques for better ranking.
On-Page Optimization.
On-page optimization is a very important factor. Here is the reason why – Google goes through your on-page content to know what your page is actually about.
So the keywords you are using, the quality content that you are adding within the relevancy of the topics, assigns google to rank in different elements of pages.
Optimize URL.
The URL is creating an additional advantage by displaying keywords on the search results. It is also an important aspect of influencing people to click your link.
- Readable URLs – your URL should be easy to read and should make sense. You should check that your URL matches your page title.
It is important to check your URL for its clear-cut idea of your topics in web page optimization. For that, you should keep your URL shorter, avoid using too many words and make sure in using all your main keywords in the URL or at least a few.
- Categorize – an ideal URL must consist of your categories, sub-categories, main keywords, and domain. Let’s see with an example – https://twoark.com/advanced-seo-tips-for-bloggers/
- https://twoark.com – Domain.
- advanced-SEO-tips – Category.
- advanced-SEO-tips-for-bloggers/ – Page.
Optimize page titles.
- Page title length – Google has its limit to display the number of characters in the results. The actual pixel limit of Google is 521 and the characters of the nominal limit are 69. Make sure you fill those with essential keywords and relevant words for the title.
Optimize Page headers.
Optimizing page headers is an active ranking factor in web page optimization. It consists of h1, h2, h3, etc. and headings are more likely to have higher importance when it comes to content relevancy. Heading or titles of the content carries more weight on the page than elsewhere because of the impact that is created on SEO.
Optimize Content.
Content is the most influential factor in SEO. It is not just about using keywords in right place but creating quality content matters.
- Keywords – just make sure your primary and secondary keywords are featured prominently in your content; know more about using the keywords invalid point. Keyword variance – Google concerns about the keyword related to the content more than the number of times that the keyword is repeated. So you need to focus on strong keywords relating to the topic.
- Content length – every page has its purpose, and it’s not possible to limit the words that we are using. But the words should exceed about 500 words at least for the content to get focused on.
Optimize images
There are couples of elements to take care of when it comes to image optimization.
- Alt text and alt tags – alt tags and texts are important from an accessibility point of view. Your readers will overview the image description to know its purpose. Make sure you include your essential keyword in those tags, that tags must describe your picture.
- File name – your file name must be unique and descriptive.
- Description – fill up with the quality content with rich keywords, through which your image defines your articles
Page load speed
If your page does not load fast, then your user is going to choose another similar page on the search engine result page. So incorporating loading speed is way too important in the web page optimization ranking factor. Google developer guidelines show that the page with more than 85 scores of loading speed is considered as performing well.
There are other reasonable measurements including desktop loading speed, mobile loading speed, fold time speed ( time taken to load a portion of a page ), full-page load time
Page layout
Quick tip – Always make sure that your content stands above the page fold.
Readability
Even scrapped content is made unique, with the readability threshold, which includes swapping of words with synonyms. In that case, google uses the result with these levels – basic, intermediate, advanced.
These are not everything in web page optimization. There are several other ways too.
Right on the note, you need to avoid small errors like leaving white background, text off-screen and zero font size, and so on. Contact us today! for more SEO services and web page optimization techniques.
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