We all know hashtags are the ice-breaking concepts on social media. Hashtags strategies work great on social media for promoting your brands or products by making people likely to be interested. It always helps your content discoverable and allows you to increase traffic on Twitter and Instagram. By simply incorporating your brand #hashtags into your social media can fundamentally increase to your success on awareness, getting your content seen by more people than just followers, and increases your social shares. Are you searching on how innovatively to use your hashtags? We at, TWOARK BUSINESS Solutions the best web designing agency in Chennai is here going to share innovative ways on the 2020 Instagram Hashtag Guide to get the result in social media.
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Rule #1 Simple and Relevant about your brand
Always remember that hashtags that you pick for your brand should be something that people are searching for easy to remember. Many universal social media hashtags are there which are scattered around to spell. If you are using a hashtag that is a long and difficult spell, then your hashtag probably does not give you a good result on social media. The hint key we can give for creating a hashtag is it should be short, precise, and simple to spell. Categorize hashtags always let people know your content and creates a trend to engage the community.
Rule #2 Content with trending hashtags
Trending hashtags refer to the hashtags which are most talked about right now among the people. When a trending hashtag is updated in your content, you can get your content seen by a larger audience and it also increases your fans and followers. If your content is truly informative, more and more re-sharing occurs for your post and it will increase your overall brand awareness.
Rule #3 Hashtags on Social Media
Hashtags are more popular on social media because it creates an exposure to your brand to the world. We can use hashtags multiple times on different channels to spread the word about your product to a massive audience.
Twitter: In this platform, character count restrictions are there so don’t use more than 2 hashtags per tweet for the post.
Facebook: Try the popular hashtag and one custom hashtag representing your brand. No count restrictions.
Instagram: Here 30 hashtags are allowed however keep at least up to 11 hashtags per post for a high level of engagement for the post.
LinkedIn: It is been recommended to limit to use of a max of 5 hashtags, even though there is no limit on using hashtags. If you are using more hashtags for your post, LinkedIn algorithm could mark your post as spam.
Rule #4 Don’t overuse
Make sure you don’t overuse hashtags on your post because social media algorithms sometimes leave the impression that you are spamming your followers. Max of 2 hashtags are preferable per post, and those hashtags should create a sense about your brand to the audience. Use organizational tools, keywords to create online conversation increases brand awareness, and increases your sales. Tweeting with negative hashtags might not helpful for promoting your post.
Rule #5 Be specific and unique with your hashtags
As marketers, we aim to reach the audience with the use of a hashtag, especially during special events and engage with each other. Nowadays, we cant use generic hashtags like #SEO #maketing for promoting your brand, always focus on creating unique and specific hashtags, and incorporate them with better words for better engagement with the audience. Have research before using the hashtags as if other people are using it and what they saying.
Adding keywords within your hashtags is also a better choice to enhance your online presence. Social media is ruling with hashtags. Carefully use the hashtags and try to target your users and improve your customer relationship. Vitally it is important to keep the marketing to your posts with niche hashtags.
