Page speed – 2021 Website best practices

Page speed ranking is a critical factor that enables your website to reach the highest rankings in search engines. and for the evolving years, ranking factors have changed a lot. but some of the essential optimization techniques remain the same.

The 2021 Website ranking factors including mobile-friendly site, UX UI designs, high-quality content, speed, domain security, and much more. These factors play an important role when it comes to getting high rankings in Google.

What is Page Speed?

The total time is taken for loading the contents on a page. The page speed is described as two terms with different meanings.
1. Page load time.
2. Time to First Byte.

Page load time – Total time is taken for loading the full content on a specific page.

Time to first byte – The time taken for the browser to receive the first byte of information from the server.

Page speed optimization is the Best SEO practice. which enhances your website performance, and now let’s overview some of those practices made simple and essential.

Even though webpage optimization plays an important role, there are many important factors that are included in the process of SEO and Optimization techniques too. for now, let’s discuss the main factors for increasing page speed.

Enable compression.

• Gzip – the software application to compress your javascript, CSS, HTML file, which is more than 150 bytes.
• for images, use photoshop to reduce their size.

Optimize your code.

• minify CSS, JavaScript, and HTML. which means, optimize your code ( commas, spaces, and unwanted characters and comments ) and also remove the unwanted code and unused code.
• These changes will help you increase page speed
  

Reduce the redirects.

• When a page redirects to another, your visitor will be waiting for a complete response to the HTTP request cycle.
• This kind of redirects makes your page load slow. for the case of increasing the page loading speed, reduce the redirects of your page.

Eliminate Render blocking JavaScript.

• The browsers must build the DOM tree by HTML before rendering a page. for more insights check the total guide for removing the render-blocking javascript.
• learn more about, how to remove render-blocking javascript in wordPress.

Consider browser caching

• Browsers cache includes images, sheets, javascript, files, and much more. by which your visitors do not have to load your page when revisited.
• Use YSlow – a tool to check the expiry date of your cache.
  Googles information about leveraging your cache data.

Enhance server response time.

• there are many factors responsible for server response time including software, hosting, resources, and much more.
• so recheck the performance of your site like queries, memory status, etc., and try to fix them as soon as possible. because your traffic may also affect when left unseen.
• the ideal response time for the server is 200ms
  

Use content distribution networks.

• CDN – content delivery network is the servers used to deliver the tons of network for multiple or geographical data centers.
• This will help visitors all over the world to access your site much faster and with reliability.

Optimize your images.

• we have already discussed optimizing images! to make sure your site speed, there are many more important factors. and the essential one is to optimize images neither compressing them.
• Use CSS sprite for compressing multiple may get in your page and for a faster loading experience.

There are many essential optimization techniques to enhance page loading speed. obviously, the above factors are not everything. there is much more. so keep learning and updating the new tools and features for optimizing your site to reach high traffic.

So if you are facing a delay in reaching a massive audience or not having progress in your performance, we Two Ark Business solutions, the Best web designing company in Chennai are here to help you with advanced SEO strategies and optimizing techniques. Contact us today! to generate more traffic.