Tiktok has been opening up its ad platform to much new business since its beta launch in October 2019 which saw many prominent brands jumping the bandwagon to test the newest social media platform. Tiktok has more than 500 million monthly users and has even outstripped WhatsApp in monthly downloads.
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Is the platform worth spending?
Tiktok has generally younger TG compared to other platforms this has been the case of many new social media platforms where the younger generation adopts it earlier while the others follow behind. While the ad panels itself has the most general options including audience targeting, ad budget, and scheduling. The ad placements themselves are relatively limited with only a few options available to display ads on the platform.
While the platform is now available, it is not completely open since the sign-up process is still limited to invite-only. If you believe the hype, TikTok is the next Instagram or Snapchat on social media. Tik Tok just started to get noticed by several brands in the United States, a few large companies are already starting to experiment with promotions on the app. The most important aspect of using Tik Tok is to promote influencer marketing campaigns. In the campaign user interaction can be challenging other users to join a hashtag or in the food industry interaction achieved by displaying off-menu dishes features and also promoting the brand name along sharing their experience.
Hashtag challenges for influencer marketing
In the TikTok platform hashtag challenges are an essential part. The hashtag challenges are all about reacting and emphasize the video with some new creative ideas. With the properly branded hashtags, you can able to reach through the audience evenly. TikTok has proven to be an essential tool in influencer marketing for most brands via the social media platform. While you can opt to use the paid option to promote your brand, however, you can also work with certified influencers on the TikTok platform.
Types of Advertisements on TikTok
Infeed native content
In TikTok videos last for 9-15 seconds; the Infeed native videos must be 9-15 seconds in length. The content will be displayed on the full screen. infeed native ad is skippable. The impact of the ad is measured by the number of clicks, impressions, CTR, Video view, duration, and interactions like share and comments.
Brand Takeovers
In this ad campaign, you can use animated GIFs, images and videos. The embedded links can be used to connect to the website landing pages and hashtags within the platform. This ad campaign is exclusive to one brand every day. The impact of the ad is measured by impressions, unique reach, and clicks.
Branded Lenses
This ad is considerably like Snapchat 2D and 3D lenses for photos and faces. You can use filters to apply in their videos. TikTok plans to make this platform with more innovative and engaging themes.
Hashtag Challenge
This form of ad is to promote hashtag about your brand. This hashtag challenge will contain a link that directs the user to the main challenge page where they can see the list of challenges and the instructions. This as the campaign is measured by clicks, banner views, Video interaction, and similar user-generated videos.
TikTok is relatively new, especially in the business world. This platform is relatively cheaper to advertise on because there are far fewer users competing for sponsorship and ad placements. It allows you to explore a different aspect of your business in the competitive market field. Marketing to this new generation doesn’t have to be hopeless-just meet them where they are, play by their rules and have a little fun with them to expand your business.
