Digital Marketing Vs Traditional Marketing: Which one to Choose 2020

Marketing is one of the strategies to make your business visible among the audience. Between the tried and true strategies, marketers are tied between traditional marketing and the new innovative digital marketing to capture the attention of their audience.

Then which strategy works best for my business? Where do I need to focus on?

You would have all come across this confusion with your business growth and you would have asked friends, looked after your competitors and might end up with the wrong choice of decision. In this article, we TWOARK Business Solutions the best web designing agency in Chennai discuss the purpose of each and their benefits and setback about Digital Marketing Vs Traditional Marketing to help you decide which is best for your business.

Traditional Marketing:

 This marketing entirely deals with encompasses marketing methods without using the internet. These are the methods that have been followed for decades to convert clients and grow up the business, but now typically used less often now in 2020. This method had its own strength in the long back years.

• Telephone calls and text notification from the clients
• Television or radio communication to broadcast about the brand
• Direct postcards, coupons when purchasing the product
• Newspaper and magazine ads to make the customer notice

In the olden days, people see and hear many brands through any one of the metrics or sometimes on the way to work looking out the window at the billboards and all these have become a part of life for them.

Digital Marketing:

These marketing strategies evolve through technology and trends among the audience. This strategies entirely depends upon smartphones and the internet to showcase the brand. Digital Marketing started to suppress traditional marketing with a certain pack a punch among the people to sell the product or service to a customer.

• Creating a Website to showcase their online presence
• Content marketing to explain everything about the brand
• Social media post to make the audience engage through brands
• Email campaigns to set up the frequent remainder

These strategies are very popular among the audience because people are more addicted to technology and smartphone by spending their entire day on them. With numbers that high, marketers started to market online and by social media with clickable ads, affiliate marketing makes a lot of sense.

What are the pros and cons of Traditional Marketing?

We might think this outdated marketing may not be useful for my business growth but still, there are some useful tactics that are efficient today.

• When you have a larger local audience for a small business would be better off competing for attention through billboards, flyer to compete for digital space against the larger brand business. 
• TV or radio commercials are always the best marketing strategy for any business because they will play multiple times and remind the audience of the business. Whereas in digital marketing there are chances for the audience to skip through or block ads.
• Printing postcards, advertising in a newspaper can be expensive and there is no guarantee that the recipients are interested in your business or the product/service you offer.

What are the pros and cons of Digital Marketing?

With new technology and trends with voice search digital marketing thrives branding the business through social media by targeting a specific audience

• Digital marketing incurs a lower cost of spending and you can save a lot of money compared to printing postcards, billboards and paying for postage on each.
• You can draw the attention of using numerous insights from the data like age, sex, interest, and behavior through various mediums and even what time of data receives the best engagement.
• New technology trends so frequently but digital marketing need to be evaluated and works are irrelevant for different campaigns. The same strategy can’t be used for all brands and sometimes internet users have adblockers to restrict ads.

Here comes the long answer which you are waiting and the answer depends on your business: Digital Marketing is probably the best option for most because you can collect valuable information on your audience immediately and run campaigns effective to turn into leads. For the local audience, traditional marketing works well and maybe productive to get leads by stand out better than digital marketing methods. Though some methods seem to “old” when you fully understand your business and your audience pick the best strategy which works for you!