People always get misunderstands the aspects of digital marketing due to the frequent changes in the SEO ranking for their page. If you start to analyze why there is a drop in ranking you would have come across the terms On-Page and Off-Page. Because both techniques have a more significant impact on ranking. We TWO ARK Business Solutions, the best web designing company in Chennai are going to discuss a complete 2020 guide for On-Page SEO in this article.
Before starting about the techniques let us understand know what is On-Page SEO?
On-Page SEO: This deals with the page on a website, both the content and the backend structure of a site. This goal of this technique to drive qualified organic and targeted traffic to the website through search engine results. Now we will look into the On-Page SEO factors:
Table of Contents
Factor #1 Title Tags
The title helps the users and search engines to know what the page is about and establish relevance. The title always stands as the 1st factor in on-page SEO. There are best SEO trends (Blog: 2020 SEO trends) you can follow to enhance your site.
Factor #2 Meta Descriptions
A meta description is a small summary that tells users and the search engine what the page is about. The meta description should be unique for each page on your site and contains a focused keyword between 135 to 160 characters.
Factor #3 Search Engine Friendly URL
You may think how URL can be search engine friendly? It is so simple. Google loves user-friendly URL because users find it simple and easy to search and get into the page. Always pay close attention to user-friendly URLs.
Factor #4 Keyword and Content
SEO deals entirely with keywords. Keywords are words and phrases that searchers enter into the search engine to gather information about their search queries. It helps users to give an idea about your page. Researching and building keywords for your business is a critical first step in any SEO campaign and this process is always an on-going process and ever-changing process depending upon the user search queries.
Factor #5 Heading Tags (H1-H6)
Heading tags serve to reassure users that they are landing in the right place what they searched for. Always headlines draw the clicking bait for the website. After introducing of Google Hummingbird algorithm, people started to get more clicks, and the search engine was able to provide the information according to the searches. Optimizing the H1 tags with featured snippet will always help you to rank at the top of the search result page.
Factor # 6 Link building and Anchored Text
Anchor text is called the hyperlink which you can click on, where the text link to web page internally or within a website. Link building always helps to spread link juice. When you linking internally to your website this is one of the quickest ways to boost your content and can experience an SEO uptick.
Factor #7 Robots.txt
This text file guides the search engine bots the pages to crawl and which pages should not crawl when ranking. This text file is mandatorily maintained by everyone who builds websites. Well, each bot has something called “Crawl Budget” which means the number of pages Google will crawl on a site on any given day and this crawling depends upon the size of the website. These bots encounter the interlinking, the number of errors while crawling, if bots find an error it when crawling or if bots don’t have enough budget to crawl you newly submission or your optimized errors, there will be a delay on your SEO effort. Ranking of SEO may also get a delay when you have duplicate content or low-quality content your page will not be get indexed.
Factor #8 XML sitemap
We all know why we use the map? To find a route to reach the destination, the same way XML sitemap works lists the URLs for your website and acts as a roadmap to reach the pages. This helps the bot to navigate the page when your website is ready for indexing.
There are lots of factors included in on-page SEO but we have discussed the main factors that you should not forget while during the on-page optimization. You have done a lot of groundwork to do in on-page SEO, but always keep in mind SEO is a slow process which takes time to get the result once if you started to see the result your website starts to gain organic traffic continuously. We at TWOARK Business Solutions, the best web designing company in Chennai is always here to help in growing your business. If you still have doubts our SEO team is ready to help you at any time.
