Table of Contents
What is a responsive website?
It is an approach to project a website with the optimal viewing experience, ease of reading and navigating perfectly across a wide range of devices (from the desktop computer to mobile phones). They primarily use of the responsive website is that site load quickly with no misinterpretation, so users don’t need to manually resize to view content. Responsive websites allow one website to provide a huge user-experience across many devices and screen size.
Let me share some 7 logics why responsive website matters.
#1 Expands mobile users
This might not be surprising for most of you; now-a- day’s people are spending their time on Smartphone’s and tablets. If you create a mobile, responsive website, it will be easy for you to target audiences irrespective of devices. User experience is necessary for business owners.
#2 Favourable for SEO
A responsive website is becoming a crucial factor in search engine optimization as quality content. Having a responsive helps Google to crawl your website and reduce the chances of an error on On-Page-SEO.
#3 Reduces Bounce Rate
Google usually considers high bounce rates as a negative signal for search engines. The optimized mobile site provides a much better user experience for the audiences. A responsive website offers easy to view and manage, hence ultimately keeping users on your page and reducing the bounce rate.
#4 Decreases the Page Load Speed
Page load time is one of the crucial factors search engines to rank your website. Google always looks forwards for fast-loading web pages, which load in just one second or less. Google can discover the content more efficiently and easily to index all your content if your page is responsive.
#5 Cost-efficient:
By using a responsive website, you can save money by ending the cost of paying for the mobile site. The responsive website takes considerably less time than making a stand-alone mobile application besides a desktop site. A responsive website is becoming the norm because it offers higher versatility at lower development costs.
#6 Conversion Rate Increases:
Conversion rate depends on the factor whether your visitors have an enjoyable experience and keeping in mind that the user is likely to visit from any devices. It should please the user to convert regardless of what devices he is on.
#7 Less Maintenance requires
It is difficult to handle different versions of the same site; it leads to a lot of effort on maintenance. Responsive websites help in reducing the stress out of managing a business website.
A final thought about responsive website
The number of electronic devices on the market grows exponentially; we need to build responsive websites to fit into upcoming devices. If you want to keep up with the competitions, prepare yourself to invest in a responsive website. We at Two Ark Solutions – the best digital marketing company in Chennai helps in forming an effective responsive website for your business.
