All over the local business are been popular as a big brand business. Local business is also one of the factors for our economic success. Google thought of acknowledging the local business by letting them visibility on the search results when customers use search engines to find local information. Google-powered the local packed called GOOGLE MY BUSINESS (GMB) and introduced local SEO to have great visibility on Google My Business. In this article, I am going to teach you about everything you all wanted to know Google My Business come on let’s jump into the topic.
Table of Contents
Guide #1 What is Google My Business?
Google launched Google My Business in June 2014 to support the local business and the local places in Google’s platform. This gave opportunities for business to show on the local pack and made the listing on the local business industry. In this platform, the local business owner should be aware of the information to submit before they appear on the listing on search engines, knowledge panel, the local pack and maps.
Guide #2 What is the Knowledge Panel?
Knowledge Panel is where you display all key information about your business, including Phone number, hours of operation, Website, direct link, reviews. This information box appears at top-right of search engine at the desktop or the top of the page in mobile. Google My Business lists the business unless you register it on Google My Business.
Guide #3 What is Google Local Pack
When you search places using the related keyword you can see three business listing results appears under the map. This is because when you run the search engine it will display the localized search.
Guide #4 Google Map
In google map when you type the related keyword, you can able to discover the business along with the direction and location.
Guide #5 Who will be Benefited by Google My Business?
The whole host of the benefit goes to the local people because they are the people who need to build their brand presences on the industry. Their local business needs to be aware of, they need new customers to reach, they need overall visibility and ensure their customers can find information as easily and quickly through google. Just remember, people often search for directions and contact number on Google when they need to know the business nearby their place at that time Google helps to list on SERP results.
Guide #6 Opportunities to appear on Listings
Unless you register your business on Google My Business, you won’t appear on Google Maps or the local pack. Highly prominent listings are necessary to stands out of the audience when displaying. Always add proper knowledge panel being incorrect information can lead to risk in listing your business.
Guide #7 Role of Reviews
Reviews demonstrate the quality and trust for your product or services to potential customers who is interested to know about your business. Online reviews are one of the main methods to influence people in 2020 and the key factor for business trust. A 5 Star review always stands out, rolling strategy to persuade your audience to rate your service or product which is helping the local business people to go long way in their business.
Guide #8 Insights you can gain from Google My Business
Google My Business is completely free and it won’t cost you anything to set up for your business and it is easy to check on the insights about your business. These insight strategies help you to make strategic decisions on business growth. Insight includes
- The number of views for your business profile, photos and posts.
- Search queries which people are trying to find your business on Google.
- Engagement towards your profile
- Demographic of the audience
- The number of websites clicks phone calls and direct queries about business.
Steps to set up your Google My Business Page for your Business
Step: 1 Visit Google My Business and select create a page , type your business name.
Step: 2 Name your business
Step: 3 Select the best category for your business.
Step: 4 Choose whether or not to add a location that the public can visit.
Step: 5 Add the physical address of your business.
Step: 6 Confirmation of the existing location of your business.
Step: 7 Choose whether or not you sever customers outside like both pick-up and delivery option.
Step: 8 If Yes then you will be able to choose the areas that you serve so you can list your services area.
Step: 9 Add your info on your listing.
Step: 10 Nearly there! Choose whether or not to recommend updates about your business from Google on your Google My Business Page.
Step: 11 Add the listing and click finish when the page is set up.
Step: 12 Choose the best way to verify your listing, the recommended method is the phone or if you’re applying through postcards to your address, which may take up to 4-5 days to reach.
Step: 13 Once verified it’s time to say hello to your Google My Business Dashboard.
Now that you understand how Google My Business is important for local business and how it is helping your business to list on the google when people search for your business on search engine results. We at, TWO ARK BUSINESS SOLUTIONS the best web designing company in Chennai is here to help your business list on the GMB with the influence of local SEO for your business. Hire us to get the service from experts.
